From a link to a decision.
You send a product. We investigate the opportunity and hand back a clear GO or PASS — with the evidence attached. No dashboards to interpret, no hype to decode.
Send your product
A photo, a written idea, an Amazon/marketplace link, or a supplier link. One is enough — more context sharpens the verdict.
We investigate
Market, competition, retail pricing, supplier range, unit economics, risk and the product-improvement angle.
Get the verdict
A clear GO or PASS, the reasoning behind it, and the specific unknowns still worth resolving.
Decide what's next
Order, improve, renegotiate, investigate further — or walk away with your capital intact.
Start with whatever you have.
You don't need every link. A single starting point is enough to open the investigation.
A product idea
Just a description of what you're thinking of selling, and who it's for.
A product photo
An image from a listing, a supplier, or your own concept.
An Amazon link
A marketplace listing you want assessed or matched.
A supplier link
An Alibaba/AliExpress or other supplier reference.
Every claim is labelled. Nothing is dressed up.
Investigative discipline is the whole point. We separate what's proven from what's estimated from what's still unknown — so you can trust the GO or PASS.
Verified fact
Observed directly in a screenshot or an accessible public page — with its limits stated.
Estimate
A calculated figure with its assumptions attached. Labelled, never presented as certainty.
Assumption
A working hypothesis we think is reasonable — and flag as a thing to test.
Unknown
What we couldn't confirm yet, and what it would take to resolve it.
We don't fabricate sales data, invent testimonials, or turn a seller's description into tested performance. If the evidence is thin, the report says so.
What GO and PASS actually mean.
Worth exploring further.
The evidence supports a next step — often a sample or a small pilot, with named conditions to confirm. A GO is not a purchase order or a promise of profit, and a GO for a pilot is not a GO for inventory.
Looks tempting, but not strong enough.
On the current evidence, this version isn't worth your inventory. A PASS isn't "this can never sell" — it's what would need to change, and why. A supported PASS is a valid, useful outcome.
Public evidence first — licensed data where warranted.
Investigations start from observable public evidence: marketplace listings, retail pricing, reviews and supplier pages, each dated and linked. In a Full Decision Report, licensed Amazon data is used only where it's available and permitted — and we tell you when a number comes from it. We don't claim data we didn't actually access.
Decision support — not a guarantee of profit.
SourceVerdict reduces uncertainty before you commit money. It does not guarantee sales, margins, supplier performance or regulatory approval. You stay in control of the decision; we make sure it's an informed one. Products with specialised safety, medical, food or electrical requirements may need a different scope — tell us up front.